King of the meh

Is it me or has the King of the Mountains title become a bit devalued in the Tour de France recently?
The overall race lead is always going to be the daddy obviously but I'm certain I can recall, in my youth, a period where the polka-dot jersey was considered a bigger prize than the green jersey.
Now it seems to be a bit of an add-on, a bit like the white jersey for the best young rider. It's a nice thing to have but nothing to get too excited about.
Is this just because, with Cavendish regularly featuring in the points competition, the British press have given it that much more prominence? Or have we created that bias ourselves by focussing on the Manx Missile's success?
Has there been a bit of a dearth of top-flight climbers recently that has meant the competition has been swamped by GC contenders instead?
Or is it, as I opened with, just me? Is the polka-dot jersey still as important as it ever was to everyone else?