How not to do it.

Now, full disclosure upfront, I'm not a fan of Virgin media at the best of times. I'm not a customer of theirs but, despite being on the Mail and Telephone Preference Services they continue to bombard me with advertising. One of these days I will completely lose my rag with them, but in the meantime i'm working on the principle that moving house is the easier option.

But I digress...

Through the door the other day i got this abomination of a mail shot (click it for full size).

Would you just look at the small print at the bottom of that? Seriously, an eighth of the page is small print. WTF?
There is more text in the small print than in the advert ffs.
If i didn't like the company before receiving this i certainly wouldn't trust them afterwards.