I was even further surprised to find one of their interviewees talking about how stations like Al Jazeera and the like were climbing up the ratings channels compared to CBS / Fox etc.
His theory was that the previously established players had become so ingrained in the rest of the establishment that they were no longer producing news, they were dressing up opinion and marketing it. Increasingly people are trying to get away from this and find outlets that were focussed on the facts not the spin.
This is not a particularly new idea, I've been reading multiple news sources for a while now to try and get a balanced view, but today the media has helped me out by providing the perfect example, two headlines covering the same story:
From the Telegraph:
HSBC reveals plans to quit London for Hong KongFrom the BBC:
HSBC says talk of moving HQ to Hong Kong 'presumptuous'The opening paragraphs of each article go even further in their disagreement.
It's getting increasingly difficult to find that balance.
Whether Russia Today and Al Jazeera are suitable examples of News-not-opinion media houses I will leave to your imagination but you can't help but wonder how many people would tune back into a news organisation that actually focussed on researched news and journalistic integrity rather than celebrities and ratings?