Sunday, 16 May 2010

Yet Another Music, Design And Cycling blog

Welcome, Wilkommen, Bienvenue, in the words of the best band in the world ever*.
So here we are on our first of an irregular series of blogs that will cover, generally speaking, Music, Design and Cycling. I've chosen to write about these three things as they are intrinsically linked in a singular way.
I.e. I'm interested in them.
But nowadays with music comes technology; so i'll be touching on that here and there as well.
In fact, we'll be starting with that.
I've just finished reading a very interesting article on The Technium called Better Than Free; it talks about ways to monetise a product in a world where copies are free. And it's a lot better thought out than most posting on the subject.
This is especially true when read in conjunction with two of his other posts: The Reality of Depending on True Fans and The Case Against 1000 True Fans.
It seems the debate is still very open with only one clear example of someone managing to make the new paradigm (did i really write that? I guess i did, oh well) work being Jonathan Coulton.
I suspect that where we will end up is with the rise of either the marketeer / artist or close collaborations of the two. Either way, it's not enough just to produce music and publish it on the web, nor is it enough just to produce music and play live. There's a huge amount of effort required to persuade people to get off their arses and come to a gig, and then another chunk of effort to persuade them to buy what they can otherwise get for free.
And sometimes that's kind of hard to do at the same time as holding down a day job.

* Blot - Midnight Oil

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